Alex Morgan
Head Strength Coach
Alex designs AWSA's strength programs and equipment guides. He has spent more than a decade coaching beginners and busy professionals to train safely with whatever equipment fits their home.
About AWSA
We started in 2019 as a small blog about home gyms. Today AWSA is a practical training resource and coaching team for people who prefer to work out at home.
Our story
Fitness that fits into real life
AWSA began with a simple question many people ask: is a home gym actually worth it? Our first articles – on the pros and cons of owning a home gym and the 10 essential items to have – were written for friends who were tired of crowded gyms and long commutes.
Since then we have expanded into complete training plans, equipment buying guides, nutrition and recovery advice, free calculators and 1-on-1 coaching. The goal has never changed: help you train safely and consistently with the space, time and budget you really have.
We don’t sell equipment and we don’t earn commissions on products we mention, so our recommendations stay honest.
2019Writing about home gyms since
0Detailed guides
0Coaching services
0Free fitness tools
0Ads or trackers
What we believe
Our training principles
- trending_upProgress over perfection
Small, measurable improvements every week beat a perfect plan you can’t sustain.
- health_and_safetySafety first
Good technique, sensible loads, safety arms in the rack and a warm-up every time.
- savingsSpend wisely
Versatile equipment first; upgrade only when it unlocks real progress.
- scienceEvidence-informed
We follow well-established training and nutrition principles and avoid hype and quick fixes.
- diversity_3For every body
Plans are scaled to your experience, age and any limitations you share with us.
- verifiedHonest & independent
No sponsored reviews, no affiliate links, no tracking pixels.
Meet the team
Our coaches
Coaches who write the guides, build the programs and answer your check-ins.
Maya Collins
Mobility & Recovery Coach
Maya specializes in mobility, kettlebell training and recovery habits. She helps people who sit all day move better, lift with less pain and build routines that last.
Daniel Brooks
Nutrition Coach
Daniel coaches nutrition for strength and fat-loss goals. His approach is simple: realistic calorie targets, enough protein and meals you actually enjoy cooking.
Milestones
How AWSA has grown
2019
The first home gym guides
We publish our first articles on the pros and cons of a home gym and the essential equipment to buy.
2021
Coaching for friends & readers
Readers start asking for personal plans, so we begin writing custom programs for home trainees.
2024
Online coaching team
Strength, mobility and nutrition coaches join to offer complete 1-on-1 online coaching.
2026
New site, tools & guides
A faster, privacy-friendly website with free calculators, an interval timer and six new in-depth guides.
Editorial standards
How we write and review content
- Every guide is written or reviewed by a coach with hands-on experience coaching home trainees.
- We rely on widely accepted training and nutrition guidance and avoid claims we can’t support.
- Prices are given as typical ranges and reviewed when we update an article.
- Articles show the publish date and the last update date.
- Our content is educational and is not a substitute for medical advice – read our health disclaimer.
Spotted an error or have a suggestion? Tell us – we read every message.
Work with an AWSA coach
From a one-off home gym consultation to ongoing 1-on-1 coaching.